Brand Design Congres van de Digitale Communicatie

A rebranding for the third edition of the Congres van de Digitale Communicatie, the CDC for short. The CDC is an annual event focused on students and professionals and is organized by students of Avans University of Applied Sciences.

Together with a group of students, we have designed all the media content for the congress. I took the job of rebranding the entire congress, including brand identity and style guide.


  • Adobe After Effects
  • Adobe Indesign
  • Adobe Illustrator


  • Logo Design
  • Brand identity & styleguide
  • Media content

Research & sketches

The CDC wants to attract multiple target audiences. To analyze these audiences, we used the PACT framework. One of the earliest sketches can be seen here.


Tap the image to open the PDF in a new window.

The logo